Press for Software, Systems and Services
Leading in-stream online video advertising company ScanScout today announced it has appointed digital advertising veteran Jason Krebs as its Executive Vice President, a new role within the company. ScanScout will leverage Krebs' video expertise to further solidify its position as in-stream video advertising's industry leader and streamline the connection between publishers, advertisers and consumers.
ChoiceStream, the premier recommendations service provider for the world’s largest brands including Tesco, Zappos.com, Borders, Blockbuster, Ticketmaster and AT&T, today announced Part 2 of the findings of its 2009 Personalization Survey designed to help retailers align their recommendation strategies with consumer demands. According to the survey, the quality of product recommendations on retailers’ sites declined significantly year over year with many more shoppers reporting that they received poor quality recommendations in 2009 versus 2008. The survey also finds a large discrepancy in recommendation quality between retail categories with shoppers giving music and entertainment stores top scores while rating toy stores and office supplies at the bottom. (Part 1 of the survey findings was announced on January 20, 2010.)
Black Duck Software, the leading global provider of products and services for accelerating software development through the managed use of open source software, has been granted a patent protecting core technology that can automatically identify license obligations and resolve license conflicts for legally-protectable content (e.g. software, multimedia, video, audio, textual representations, works of art, visual representations, technological know-how, business know-how, contract rights, and/or software elements, etc.).
Demandware, Inc., the global leader in on-demand ecommerce, today announced that its clients achieved 34 percent year-over-year growth in online sales during the 2009 holiday season. This data is in sharp contrast, not only to the 3.5 percent industry average increase for online retail spending, as reported by the research group comScore, but also to that of other platform providers such as ATG, which reported a 19 percent increase for its clients for the 2009 holiday season.