Press for Software, Systems and Services
QuickPlay Media, the premier provider of solutions that manage the business of mobile video, announced today that it has been named a Mobile Excellence Award winner in the “Best Mobile Video Technology” category for its PrimeTime2Go premium mobile TV service. This is the second consecutive year in which QuickPlay has taken home the “Best Mobile Video Technology” award, winning last year for its work on the fully integrated mobile video and radio service, Rogers Vision.
Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that it has collaborated with BETC Euro RSCG to measure the Evian Roller Babies advertisement and compare it against the top-performing ads in online video. Utilizing its patented technology and unique True Reach(TM) methodology, Visible Measures was able to accurately measure the total online viewership for Roller Babies and confirm that it has become the most-viewed online video advertisement in history.
Technology Underwriting Greater Good (TUGG), a new foundation organized by New England’s venture capital and entrepreneurial communities, is applying crowdsourcing methodologies to charitable giving. Crowdsourcing enables the technology community to participate in a distributed/open approach to fundraising, problem solving and effective distribution of resources. TUGG was founded to fund social innovation that helps young people realize their full potential through entrepreneurship, education and life experiences.
Brightcove Inc., the leading online video platform, today announced that SKY.it has selected the Brightcove platform for online video content management and publishing advertising-supported, customized video players across its online properties and throughout the Web. SKY.it, which is wholly owned by News Corporation, is Italy's most popular pay-TV company with nearly five million subscribers. With Brightcove, SKY.it will extend distribution of sports, news and lifestyle-related video programming to the Web, reaching a larger audience and expanding monetization opportunities through enhanced advertising opportunities.