Press for Software, Systems and Services

Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced support for HTML5 video measurement, extending its industry-leading online video performance metrics to provide coverage of video content and ads consumed on next-generation mobile devices, including the Apple® iPad, iPhone®, and iPod® Touch. This first-of-its-kind capability allows digital video publishers and advertisers to receive consistent, standards-compliant video performance metrics regardless of where, or in what format, their video is consumed.

Elemental Technologies, the leading provider of massively parallel video processing solutions, today announced Elemental Live, a GPU-accelerated, enterprise-class video processing system that provides content distributors with video and audio encoding for live streaming. Ideal for broadcasters, online video platforms and other new media providers, Elemental Live delivers four times the performance of competitive CPU-only solutions at half the price.

Online video advertising company ScanScout today announced full support for the Interactive Advertising Bureau’s (IAB) Digital Video Ad Serving Template (VAST) and Video Player-Ad Interface Definitions (VPAID) video ad standards, providing streamlined delivery and distribution of ad inventory for advertisers and publishers.

Individuals and organizations interested in connecting people to the know-how, creativity and learning they require to drive meaningful business results are invited to visit the OutStart sponsored Always Learning Webinar Series led by industry analyst Bryan Chapman.  Each monthly, 30-minute interactive session brings practitioners from leading companies together to share tips, techniques and lessons learned.  Webinar panelists will highlight how they approached specific challenges and leveraged formal learning, social collaboration and/or mobile technologies to meet their needs.