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True to form, many of the technologies showcased during New York's annual Internet Week wowed, but what really generated attention were efforts to answer the $64,000 question: How do we measure the value of a Facebook fan, especially since Facebook is a dominant part of a marketer's toolkit?
You know that scene in every teenage sitcom where the protagonist heads to the local train or bus station with a fistful of dollars and asks the tickets seller, "How far will this get me?" Inevitably it's never enough, but magically close enough. Well, if you want to know how far your limited budget will get you without an extended conversation at the ticketing gate, Kayak Explore has you covered.
Filing the paperwork for an initial public offering is like buying the perfect bathing suit for a beach party. Yes, you’ve taken the first step by finding something to wear, but you still need people to show up at the party and warm weather, too.
Travel search site Kayak launched a new feature earlier this week called Kayak Explore, a visual search engine that starts with the basic question of, "I have X amount of money to spend. Where can I go?" The map interface of Explore lets you select a price range, a time of year to travel (this year or next), whether you're looking for attractions like beaches or casinos, and whether you have a maximum flight time in mind. Then it'll display the lowest fare available for a pretty extensive range of destinations--but mostly just to major global cities served by airlines with U.S. connections that are accessible by major travel booking sites. Only nine cities in all of Africa are displayed, for example.