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ScanScout has created a cost-per-engagement (CPE) method for measuring standard pre-roll video ads and signed Jeep through Universal McCann as the first brand to use the pricing metric for the medium, according to Jason Krebs, executive vice president for the technology vendor.
Airlines and travel services organizations now have the option of including in iPad and iPod touch apps the same comparison shopping features that ITA Software makes available through its Matrix airfare search desktop application, the company says.
Leading online video advertising company ScanScout (www.scanscout.com) today announced the availability of purely cost-per-engagement (CPE) ad units within pre-roll ads, an industry first. While video networks have long offered CPE units within banners and alongside video streams, ScanScout is the first to offer CPE units in pre-roll, within the video streams themselves. Agency buyers have already begun utilizing these ground-breaking units for numerous brands, including Jeep.