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Demandware, Inc., the global leader in on-demand ecommerce, today announced that Theory, the global fashion brand, recently launched a new online retail site using the Demandware® eCommerce platform. The site is Theory's first foray into ecommerce and part of a broader strategy for expanding its reach to dedicated consumers.
Hunch, the Web site that asks users questions in order to help them answer their own, is going through a minor identity crises.
Last week, cofounder Caterina Fake announced that Hunch would no longer work for anybody but registered users.
Caterina said that because of this change "traffic will plummet."
We think Caterina and her cofounder, famed angel investor Chris Dixon, should take this moment to reevaluate what they have in Hunch and do something different with it.
What's so impressive about Hunch is its machine learning. Asking users just 20 or so questions – like "Can you do 10 pull-ups?" or "Do you spoon? Or are you spooned?" – Hunch's algorithm, built by a bunch of MIT grads, can tell where a user is from, their political and sexual orientation, their gender, their age, their race, what kind of car they drive, magazines they read, and on and on.