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The online video ad network space has earned something of a reputation for murkiness, which has helped fuel interest in a string of ad verification companies that aim to ensure brands' ads run where they are supposed to.
ScanScout, one of the growing players in online video, already claims that it’s technology can prevent an advertiser’s ads from running alongside questionable content. But to take things a step further, the company says it will now be fully transparent upfront with its advertisers about what sites their campaigns will appear on.
For travel geeks, the go-to Web site for searching for flights and airfare has long been ITA Software. But the service, which also powers major booking engines like Orbitz, Kayak and Bing, was clunky and hard to use, requiring users to click through multiple drop-down menus and and screens. A redesign called Matrix 2, now in beta, changes that. The redesign offers a more streamlined and intuitive interface. Simply type in the origin, destination and travel dates, and the site returns a comprehensive list of flights, which can be filtered by everything from time to airline.
Iceland's Actavis Group didn't succeed in its bid to buy the German generics maker Ratiopharm, but it has nabbed the company's former chief executive. Actavis has chosen the ex-chief of Ratiopharm, Claudio Albrecht, as its own new CEO.
OnForce, the leading on-site services marketplace that matches service buyers with service professionals to fulfill information technology and consumer electronic work, has appointed Bill Lucchini as Chief Operating Officer (COO). In his new role at OnForce, Lucchini will oversee the development, product, and marketing organizations, and will focus on aligning strategic goals with operational activities.