Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today released the preliminary results of its 2010 Super Bowl Ads Study. The study measured the online video performance of the entire flight of the 2010 Super Bowl ads across more than 200 video-sharing destinations, compiling results based on Visible Measures' unique True Reach™ methodology. Complete results of the study are immediately available in Trends, the company's newly released online video performance benchmarking application (see corresponding press release).
Yapta.com, the airfare tracking service, today announced that it has partnered with KAYAK, the largest travel search site in the world, to power its flight search engine. By integrating KAYAK's flight search, which provides prices and itineraries for hundreds of airlines, Yapta is able to provide travelers with a more comprehensive airfare tracking service and an enhanced travel planning experience.
KAYAK, the world’s leading travel search engine, released a new version of the KAYAK for iPhone application that integrates the site’s baggage fees tool. Coming only two months after the company launched a major upgrade to the application, the updated app also adds new flight, hotel, and car rental search capabilities.