For Media Inquiries, Please Contact:
Katja Gagen, VP Marketing
With the opening the 19th 2010 FIFAWorld Cup South Africa on June 11 right around the corner, sports marketingeconomy is extending into the new arena of online video media competition inChina. The leading Internet video website Tudou (http://www.tudou.com ), saidthat it has garnered leading advertisers' sponsorships and has made profits onthe FIFA project -- based on finance alone. There are more than a handful ofwebsites that are granted with FIFA World Cup video broadcasting rights onlinefrom CCTV under hefty licensing fees.
To support the needs of its growing list of customers committed to a Cloud computing strategy, Socialtext has partnered with Ping Identity to integrate its enterprise social software platform with PingFederate. A Single Sign-On solution that implements easily in any environment, PingFederate lets companies manage user identities and provides Single Sign-On that works across all of their cloud-based applications including Salesforce.com, SuccessFactors, ADP and now, Socialtext.
As mobile video finally starts heating up, Jumptap sees an opportunity for some players to lock up that emerging ad space. So the company is making an aggressive move to do just that.