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A low-profile software company in Cambridge may be worth $1 billion to Internet search giant Google Inc. ITA Software Inc. makes sophisticated software for major online travel services such as Orbitz.com and Kayak.com and airlines such as Continental Airlines Inc. and Air Canada. They depend on ITA software, which allows them to organize complex airfare information for online shoppers.
Google is in talks to acquire ITA Software, an airline I.T. and services provider, in a deal that could end up costing the search giant $1 billion, Bloomberg News reported, citing three people familiar with the matter. ITA Software, based in Cambridge, Mass., may seek about $1 billion, Bloomberg said, but added that the talks may not lead to a transaction.
Google Inc. (Nasdaq: GOOG) is in talks to acquire ITA Software Inc. of Cambridge, Bloomberg News reported this morning. The aviation industry software maker reportedly is asking $1 billion.
As the field of mobile advertising ages and matures, a particular notion has been getting more and more attention. The idea is that consumers should have more control over what advertising they see on their devices. Massive mobile ad network Jumptap has today announced a new service it is calling “consumer intelligence”, which gives consumers more choice when it comes to the ads served to them over the Jumptap network. I interviewed Jumptap CMO Paran Johar to get an insight into the service.