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Katja Gagen, VP Marketing
Sonic Solutions® (Nasdaq: SNIC) and Boxee today announced an alliance to provide consumers new options for accessing premium content on a range of next-generation, connected devices. As part of the collaboration, Boxee would license the RoxioNow™ entertainment platform in order to power premium entertainment storefronts through its Web-to-TV desktop application, as well as upcoming set-top boxes, TVs, and mobile devices running Boxee, pending device review by content providers.
The 2010 IPO window, vaunted in the first quarter, has proven narrow for Massachusetts technology companies as the year progressed. Out of more than 50 IPO filings nationwide, just three — GlassHouse Technologies Inc., Nexx Systems Inc. and Zipcar Inc. — are Bay State technology companies.
HubSpot, Inc. announced it has been selected as the number one best place to work in Boston by the Boston Business Journal's awards program to recognize the top workplaces. HubSpot, an internet marketing company providing inbound marketing software to businesses, competed against 19 other finalists in the midsize company category, including Google. Finalists' rankings were revealed at a breakfast event last Friday, June 11 at the Seaport Hotel in Boston. http://www.hubspot.com/blog/bid/6082/Boston-Business-Journal-Names-HubSpot-the-1-Best-Place-to-Work
True to form, many of the technologies showcased during New York's annual Internet Week wowed, but what really generated attention were efforts to answer the $64,000 question: How do we measure the value of a Facebook fan, especially since Facebook is a dominant part of a marketer's toolkit?