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Mobile advertiser Jumptap has announced that video is now part of its offering. The primary goal of the network is to be the most comprehensive mobile advertising service out there, and building in a decent video service is a necessary step. GoMo News talked to Jumptap CMO Paran Johar about the new service, and how it will work.
Mobile ad network JumpTap is adding video to its range of ad options, counting on the category to expand with the growth of mobile TV. The company will serve video ads across a variety of formats including in-stream, tap-to-video, in-banner, interstitial and within applications.
QuickPlay Media Inc., the premier provider of mobile video solutions, today announced that it has been named as one of “10 Canadian Mobile/Wireless Companies to Watch” in a comprehensive research study prepared by leading industry analyst firm IDC.
With the opening the 19th 2010 FIFAWorld Cup South Africa on June 11 right around the corner, sports marketingeconomy is extending into the new arena of online video media competition inChina. The leading Internet video website Tudou (http://www.tudou.com ), saidthat it has garnered leading advertisers' sponsorships and has made profits onthe FIFA project -- based on finance alone. There are more than a handful ofwebsites that are granted with FIFA World Cup video broadcasting rights onlinefrom CCTV under hefty licensing fees.