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With mobile advertising growing in importance to any business involved with mobile communications, one company is looking to deliver advertisements that people may actually want to receive and potentially interact with. The service from Jumptap allows people to select the content of the ads that are displayed as they surf the Web on their mobile devices.
Google Inc. is in talks to acquire ITA Software Inc., a maker of travel programs used by companies including Orbitz Worldwide Inc. and Microsoft Corp., three people familiar with the matter said. ITA Software, based in Cambridge, Massachusetts, may seek about $1 billion, said two of the people, who asked not to be identified because the discussions haven’t been made public. The talks may not lead to a transaction, said the people.
In an effort to keep its market momentum going, online video management startup Brightcove has announced that it hired a new senior vice president of sales for North America. Former EMC and Savvis executive Paul Goetz will be joining Brightcove’s executive team to keep its sales organization growing while driving customer acquisition in its home market.
Windows/Mac/Linux: An update out for the Boxee media center adds live hockey for NHL GameCenter subscribers, sure. What media fiends will really enjoy, though, is the ability to see the progress of Boxee's media scanning, and add names manually when necessary.