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Katja Gagen, VP Marketing
ITA Software, Inc., the leader in developing innovative solutions for the travel industry, today announced it will be hosting CrisisCamp Boston, a volunteer event on Saturday, January 23 aimed at supporting Haitian relief efforts through technology-based projects. CrisisCamp Boston is the first event of its kind in the New England area and follows a successful model developed by Crisis Commons, an international volunteer network. This event is taking place in coordination with the CrisisCamp efforts of Washington DC and Silicon Valley, as well as those forming in other U.S. cities, all taking place this Saturday.
Ping Identity, the leader in Internet Identity Security, today announced a new certification program that makes it easier for Software-as-a-Service (SaaS) providers to guarantee their customers fast, easy Single Sign-On access to their on-demand applications. The Ping Certified SaaS Provider Program lets SaaS vendors who have already invested in a Single Sign-On technology test and certify that their SSO implementations work seamlessly with Ping Identity’s Internet SSO solutions.
ChoiceStream, the premier recommendations service provider for the world’s largest brands including Tesco, Zappos.com, Borders, Blockbuster, Ticketmaster and AT&T, today announced part one of the findings of its 2009 Personalization Survey to help retailers align their 2010 recommendation strategies with consumer demands. According to the survey, there is a significant opportunity for product recommendations to lift mobile commerce revenue with 65 percent of m-commerce shoppers indicating that they would buy more products from their mobile devices if it were easier to find products on them from trusted retailers. Alternatively, consumers are not as interested in shopping when engaged with social networks. The survey also finds the placement, or location, of product recommendations within an e-commerce site to be a key determinant of whether or not consumers make a purchase, with product detail pages emerging as the clear winner in terms of sales conversion.
Leading in-stream online video advertising company ScanScout today announced comScore's November Video Metrix ranking lists the company's potential reach in the United States at over 68 million unique viewers per month, 40 percent of the country's internet audience. ScanScout boosted the size of its network from October to November by 40 percent, growing from 49 million unique users to 68 million.