For Media Inquiries, Please Contact:
Katja Gagen, VP Marketing
Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that it has collaborated with BETC Euro RSCG to measure the Evian Roller Babies advertisement and compare it against the top-performing ads in online video. Utilizing its patented technology and unique True Reach(TM) methodology, Visible Measures was able to accurately measure the total online viewership for Roller Babies and confirm that it has become the most-viewed online video advertisement in history.
In an upcoming webinar sponsored by rPath, an innovator in automating application deployment and maintenance, some of the foremost Linux innovators will discuss what it takes to achieve flexibility and control in low-cost and scalable management of diverse Linux-based systems. All attendees will have the opportunity to participate in the discussion by asking questions during the event and by posting to Twitter via #ManagingLinux.
Technology Underwriting Greater Good (TUGG), a new foundation organized by New England’s venture capital and entrepreneurial communities, is applying crowdsourcing methodologies to charitable giving. Crowdsourcing enables the technology community to participate in a distributed/open approach to fundraising, problem solving and effective distribution of resources. TUGG was founded to fund social innovation that helps young people realize their full potential through entrepreneurship, education and life experiences.