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Vitrue claims to have pegged the media value of a brand’s “fans” on social media: a fan base of 1 million equals at least $3.6 million in equivalent media over the course of a year, the social media specialist says.
The burrito he purchased from Boloco was poorly wrapped, so Harvard senior Anthony Britt tweeted about it on Twitter, the popular social network. The next day, the chief executive of Boloco, John Pepper, responded on Twitter: “can I help or make it up somehow?’’
Apple’s recent launch of the iPadhas triggered intensifying interest in online video distribution, which seems to be reflected in a string of announcements that coincide with today’s kickoff of the National Association of Broadcasters’ annual conference in Las Vegas.
As if reminding everyone of the size of their network, Cambridge, MA-based Akamai Technologies(NASDAQ: AKAM), announced today that unprecedented demand for online coverage of major sport events—including streaming video—pushed traffic on its global network to a single-day peak of 3.45 terabits per second on Friday. That’s roughly equivalent to the capacity needed to download the entire text of the U.S.Library of Congressin less than a minute.
Demandware, Inc. the global leader in on-demand ecommerce, today announced the launch of Mirapodo.de on the Demandware® eCommerce Platform. Mirapodo is the new online shoe boutique of the Otto Group, the world's second largest online retailer and Germany's largest retailer.