GC-Addie- Lerner

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Addie Lerner

Principal

“It amazes me that individuals can leverage technology to solve problems much more rapidly and effectively than can governments and organizations with far greater resources. I get excited when I meet founders determined to build big businesses that have a widespread impact across industries and on society.”

Studying the complexities of the Middle East at the Woodrow Wilson School at Princeton made it clear to me that private sector individuals and companies must play a role in solving the world’s biggest challenges – policy and politics alone are not sufficient. I wanted to understand how private businesses can create change more efficiently than governments, so I started my career at Goldman Sachs learning how to invest in growth-stage technology and services companies.

My enthusiasm for emerging consumer technologies around the world took me to General Atlantic, where I joined the Internet & Technology team in New York and worked on investments in Buzzfeed and Gilt Groupe. During a year in GA’s London office I had the privilege of working with incredible entrepreneurs and investors throughout Europe, Israel, and the Middle East who are leveraging technology to address important problems with a global focus.

At General Catalyst I am excited to get to know early-stage founders and growth-stage teams who are solving real problems – not just by replacing an existing approach but by pioneering a new path – and perhaps even creating new markets. Marketplace, commerce, data and content companies in the Health & Wellness and New Media spaces are particularly interesting to me. Those industries are being completely disrupted and democratized by innovative businesses that are doing everything from creating wider and cheaper access to healthcare to bringing content and information more quickly and cost-effectively to communities around the world.

When I’m not catching up with entrepreneurs, you can usually find me on a SoulCycle bike, reading up on Middle East policy news or attempting to learn how to cook. I also volunteer with StreetWise Partners to mentor motivated NYC job seekers, and while I love living in New York, I remain an avid fan of my hometown team, the Boston Red Sox.