Amanda Velluto has spent her career making compliance a front-end platform for success rather than a back-end review after the work is done. She wins converts with her engaging powers of communication and collaboration, combined with deep experience in how rules and regulations continuously evolve along with innovations in finance and investing.

With General Catalyst, Amanda supports the firm’s growth, while addressing the desire in society and among investors for greater transparency in how capital and the economy intersect. She notes that venture capital now comes from a broader range of investors with varied levels of experience and sophistication – yet they all deserve the same assurance that their needs and goals are in good hands.

As a veteran of successful, team-focused financial firms, Amanda has collaborated closely with legal and operations experts across the range of core activities, from prospecting to reporting. One hallmark is ensuring that operating policies are tailored to the organization and how it works, so that compliance is built in and breakthrough achievements always take place in bounds.

Outside the office, Amanda is a regular on the tennis court and on the sidelines of lacrosse fields where her children play. A long-time volunteer with groups benefiting women and children, she also supports the Boston Athletic Association, organizers of the world-famous Boston Marathon.