Arielle Gross Samuels
Chief Marketing & Communications Officer
Marketing & Communications


As Chief Marketing & Communications Officer at General Catalyst, I lead a global team focused on brand, marketing, press, marketing technology, thought leadership, and experiential marketing to support our company and portfolio. I’m passionate about unlocking growth for entrepreneurs, and believe that anyone should be able to turn a good idea into a great opportunity. Working at General Catalyst allows me to play to that passion every day.
My background before GC spans finance at Blackstone where I was the firm’s Global Head of Marketing, nearly a decade at Meta (fka Facebook) where I founded global teams in Product Development and Business Marketing, and Engineering Consulting at Deloitte.
For years, I’ve done board and coalition work with the United Nations Foundation’s Girl Up, Geena Davis Institute, University of Illinois Alumni Association, 92NY and as a founding member of Chief.
My degree is in Materials Science and Engineering from the University of Illinois at Urbana-Champaign, where I endowed the Engineering Visionary Scholarship to support inclusion in STEM.